Tuesday, June 5, 2007

>fun and educational

Working on an existing logo is much tougher than creating a new one. Take "Rooly Booly" for example, this toystore had already a corporate image and wanted us to create a line of packaging.
On the above bag we tried to build our work around their logo without identities crashing... It was the same exercise for the rest of the bags and wrapping paper. The end result turned out very fresh and appealing for kids but my favorite is still the giraffe!
Check their blog for news on educational toys...


Antoine said...

It is cute,but what was the old logo ?

MAYA said...

the old logo is the ellipse with the little boy in the middle. It was in 4 colors, which was a lot because it's already complicated. We reduced it to 2 and tried to build illustrations that contain simpler details around it.

myrna said...

waouh !
vs vs en tirez super bien !!


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