Wednesday, December 20, 2017


As part of my collaboration with Kerkor Jewelry and Imad Elkhoury this year, i worked on two projects:
The Spirit of Seasons launched at the Malt Gallery during Beirut Design Week, of which I will reveal to you a piece each month of the coming year...

And Rock On! Which was their annual Christmas celebration:
For this, inspired by Heavy Metal concerts and Rock festivals, we actually shot Elissar's hands many times with front and back lights;
front like a music stage and back to shine on the jewelry pieces... And we layered them altogether as you can see.

The best part of all this was the active participation of every guest in the event, from the youngest to the oldest, and from the most traditional to the craziest one (me?) (!) So cheers to the Lebanese people, you surely know how to party!!!

A post shared by Kerkor Jewelry (@kerkorjewelry) on

Thursday, October 26, 2017

Painting the Roofs of Paris in JAUNE !

Thrilled to share with you our latest work for JAUNE, the Lebanese Men's Style brand!

"Les Toits de Paris" campaign was done as a guerilla-shooting in Paris and would not have been possible without the flexibility of the small (but GREAT) team: Jonathan Caillat as main model & producer, Imad El Khoury as photographer & videographer, myself as art director & film director, backed up of course by the JAUNE style & production team represented by their manager Joe Daher who was so cool he did not even mind ironing the outfits ;-)
Hats off also to Daniel Baradie as well who always does wonders with our rushes...

I leave you with my favorite images from the lookbook:

If you like the clothes, they are available in all JAUNE shops!

Thursday, July 6, 2017

> Pool Beauty Essentials

Summer heat, beach parties, inflatable donuts (!)... here we are again!
As much as I love the SSF trinity (Sea, Sun, Fun not Sacred Saint Family;-), my skin though tanned, dries quickly, my hair looks awful with chlorine and mostly I can never put anything to enhance my look except waterproof mascara... Right? WRONG!
I had the chance to work on the latest issue of Samoa Tendances and now I'm the Pool Yodaaaaaa:

 Well yes Samoa have lots of pool friendly makeup and a huge palette of colors!

So here's what you do: 
1- You read the mag online here
2- You shop the looks online on Feel22 and you get them straight to your door in 24 hours
3- You get a super discount, simply by adding my code MAYAMETNIFEEL22 !

This Velvet Lips page above is actually my favorite; It really embodies what I always say about Art Direction: be it a huge conference, a fun event, or simply art direction on a photo shoot followed by a neatly designed page, if you're doing it right you get the same adrenaline rush...

Summer 17 Tendances marks our last collaboration this year with Samoa. You must have heard of the #Samoa40andFAB campaign, the blogger collabs, the fun online management with JoesBox... We really enjoyed this opportunity and look forward to new adventures.
Till then, stay cool while you're twisting' by the pool!

Monday, January 23, 2017

> The Young Pope & other delicacies

Forgive me Father for I have sinned, I lust after Jude Law in fabulous new series The Young Pope !

An excellent venture between Canal, HBO & Sky, The Young Pope, directed by my favorite "regista", Paolo Sorrentino of infamous "La Grande Bellezza" and "Youth", gathers an impressive cast of creme de la creme actors from France and Belgium (Cecile de France, Ludivine Sagnier) Italy (Silvio Orlando) the US (Diane Keaton, James Cromwell)...

 ...and Her Majesty's very own Jude Law, although he plays the  first American and youngest pope! He is so much into his role that you almost forget he ever was British! (Remember my guest post about Brits invading Hollywood?)

Now what would you expect this series to be? A mix of Moretti's Habemus Papam and House of cards? Well yes and no, or rather just a teeny weeny bit. The truth is that it is the most refreshing work I've seen in a movie or TV series in the past 5 years or more!
The amazing contradictory devilish-yet-pristine half-god-half-human played by Jude Law is so intense and palpable in just a silence, a look, or an unpredictable riposte; the various complex characters are divinely played as well and the writing of Sorrentino is simply top notch. Eye/Ear candy I tell you...

And did I mention the music is to die for?


Let's make this post a "café gourmand" now shall we?
I'll share two other must-see series, and I've really chosen for you ones that have only a few episodes ;-)

Now I do not have an accent fetish, don't worry, i am actually more of a sapiosexual, hence.. Season 4 of the amazing Sherlock, starring 
my other favorite Brit, Benedict Cumberbatch. Oh we did not define sapiosexual? Why, aroused by wit of course! Or should i say elementary? BBC One's finest :

Last but not least, the most ironic one of all: 
Crazy Ex-Girlfriend: a hilarious series about a hot shot lawyer from NYC who goes back to nowhere, i.e. West Covina CA, chasing after her long lost teenage boyfriend... With parody songs that put every insane situation into notes and lyrics, curvy Rachel Bloom will make you cry of laughter ;-)

So there you go! Now you know what to do if you don't want to stroll on the corniche or hit those white slopes...
Addiction risk, beware...


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