> Marseille est une chanson!

With similar vibes to Beirut and a few other mediterranean metropoles, Marseille has nonetheless its own particular lifestyle... No wonder a lot of Lebanese feel at home there! Passing through for a couple of days before our journey to the Luberon, we've witnessed quite a dose of adventures ;-)
Watch for more...

> Al Musiqa at the Paris Philharmonie

Music has always been at the heart of my life since the very beginning: as a toddler dancing with my dad to the sound of his vinyls, as a teenager fascinated by indie rock & new wave, and then as an inspiration for photo shoots, slogans, captions... I truly believe Music has saved the planet from going totally mad...till now ;-)
Let's celebrate it together with my review of the wonderful exhibition currently held at the Philharmonie de Paris.
Watch for more!

Painting the Roofs of Paris in JAUNE !

Thrilled to share with you our latest work for JAUNE, the Lebanese Men's Style brand!

"Les Toits de Paris" campaign was done as a guerilla-shooting in Paris and would not have been possible without the flexibility of the small (but GREAT) team: Jonathan Caillat as main model & producer, Imad El Khoury as photographer & videographer, myself as art director & film director, backed up of course by the JAUNE style & production team represented by their manager Joe Daher who was so cool he did not even mind ironing the outfits ;-)
Hats off also to Daniel Baradie as well who always does wonders with our rushes...

I leave you with my favorite images from the lookbook:

If you like the clothes, they are available in all JAUNE shops!

> Chateau Biac or a little Lebanese magic near St Emilion!

This summer we went on a family road trip through the French Vignobles... From Bourgogne (Burgundy) and its "climats" to Bordeaux, St Emilion, Langoiran, Bergerac, Monbazillac...
It was quite a trip! I even let the kids taste the different "terroirs"! Don't gasp, just a sip ;-)

But the highlight of our journey was definitely our magical visit to the Biac Vignobles!
Thanks to our oenologist friend Diana, we were delighted to meet Youmna Asseily, who is the sparkling lady, with her charming husband, who gave back Biac all its glory, and much more...

These are the different cépages at Biac, as as you can see they have a exceptional location on a small sunny hill over the Garonne! A unique Terroir indeed... And an enchanting land to live in.

Mrs Asseily was so kind to give us a full tour to show us the grapes, the new renovated "chai", the tasting room... And all these spaces have one thing in common: Passion! 

You cannot be so much involved in an estate ~some grapes are picked grain per grain!!~ without reflecting your religious adoration on the wines... Biac is truly a "GRAND VIN" de Bordeaux...

About the wines:

Chateau Biac, my preference, a modern Bordeaux Wine that ages gracefully...

B de Biac: from the same plots, but ready to be enjoyed directly, a good companion for relaxed encounters... 

For both these wines Mrs Asseily chose her family crest as label: Felix the Royal Cat.

Which brings us to Felix: The playful wine of the family, with Kufi type inspiration. Can be even chilled in summer...

And Secret: the sweet golden nectar Cadillac wine. This is the one collected grain per grain, on various days depending from each maturation. Truly the gold of the gods...

The tasting room has oriental accents, with pieces from Images d'Orient, Nathalie Fallaha, and other artists, and it is really the "bouquet final" after the crescendo of the visit..

It is not a surprise that a family coming from our piece of the planet took this estate and renovated it, we have a history with vineyards and grape culture that goes back to the Antiquité. Bacchus was originally Lebanese!! ;-)

To know more about Chateau Biac click here for their lovely website that truly depicts their magical spirit and history. And make sure to taste their wine: it is available in Lebanon.

Last but not least, a small "secret de Biac": the Asseilys have three guest houses that you can rent if you are a true wine lover. But schhhh.... keep it confidential.

> AGRAFE Conference Branding

I had the pleasure to work lately with the French Consulate in Beirut on the visual identity of their new geo-referencing app AGRAFE.

The project was launched by Mrs Cécile Longé, Consul General, as well as Mr Paoli the French Ambassador, in the in the beautiful premises of the Résidence des Pins.

Navleb created the app, I designed the logo, brochure, and all the branding in the following pictures, and printing + production was handled by the super helpful pressrilis.

As you can see, for the video presentation, we integrated a plasma screen in the giant flex banner behind Mrs Longé.

Another branding option for conferences containing more multimedia is a giant LED screen like this 14 x 4 m one we created for LFA's BIFEX last year, where you could insert the speaker's presentation, a live video cam and the twitter feed for example:

I love the work behind branding conferences because it could go from the smallest detail like a name tag to art directing the whole show, and I'm really grateful to the French Consulate for giving me this chance!