> Subdued: Soon in Beirut!

If you know Subdued, you'll be thrilled to find out it's opening in very few days in Beirut!!!

And if you don't know it, here's the pitch : Subdued is a brand for teenage and 20 something girls but since we are all young at heart ;-D we're rushing to the boutiques (2 locations in Beirut) to get our hands on the accessories, backpacks, funky sweaters, lovely jewelry....

The Subdued girl has a playful and effortless style, she is a free spirit and is not afraid to speak her mind spontaneously...

With 30 to 50 new arrivals each month of bodysuits, bikinis, funny socks, ripped jeans, tons of shorts, flower dresses, (and i'm not even getting started!), AND mostly cool affordable prices, we now have a new reason to go shopping!!

Now i don't know who's most glad about this, my 2 teenage girls or me...

Oh and you should like their page now, cause there's a contest and a chance to win lots of outfits :-)

> Art directing for ESA business school

I was lately asked to direct a 2 day photoshoot for the famous business school ESA and it was quite challenging since we were working with the real students during the real classes. What we did was integrating a few faces in the front rows, whom we casted amidst the students and school personnel.

Photos were shot by Imad El Khoury, brochures were created by the talented Nay Elian, and Art Direction by myself.

> Scotland & other stories...

My summer was intense, so intense I did not post anything, sorry 'bout that!
SO to apologize, here's a mix-mix-schuffle of tidbits and a wee look on the Highlands!

It all started with a quick weekend in Paris where the highlights were a beautiful exhibit at La Pinacotheque, to see Tamara de Lempicka, the amazing art deco colorist...

&... other stories, which opened a few months ago; a lesson in retail, style, display and design:

Shifting on to more art deco in Glascow now, at the GSA (Glascow Scool of Arts) where we had a guided tour of the Charles Rennie Mackintosh Building... Simply AMAZING.
Students are so lucky to live and learn in this space...
And we had a high tea at the Willow Tea Rooms, designed by Mackintosh as well. I simply love those Glascow fonts don't you?

And  as promised, a wee* look on the Highlands (Mull, Skye, Staffa, Tobermory, Oban, Inverary, the Lochs...) to finish and relish:

*Wee is the cutest little Scottish word, it actually means (and sounds!) "little".

Photos by myself and Ghassan Koteit. 

>Nikon School New Campaign

For those of you who enjoyed the Nikon vote last year, and the Nikon Bags,

here is my new design for the Nikon School Lebanon new campaign visual!

>sustainable construction

MAJAL produced a “Sustainable Construction Checklist”, presented in the form of a handy, user friendly and visually attractive tool (designed by us!). This checklist was distributed to architecture students around the country during a more elaborate presentation. This tool should encourage students to adopt a sustainable construction approach in their assignments, and their real-life projects later, based on a simplified methodology.