Thursday, January 30, 2014

> The evolution of men's clothing in the past 5 years

I must say, working in a field that revolves around fashion is quite fun and very inspiring. I've learnt a lot since my childhood years when I used to devour my mom's ELLE, through my college years, and up till this very day... In fact, i cannot remember a season or a day when I found my job boring, or that fashion is repeating itself... True every season we have an "époque revival", inspired by movies, series or life in general (Gatsby this year, Downton Abbey two years ago etc...), but it is never a mere direct application. There is always a plus.

However, all these trends are much more visible in women's fashion, since women have a playful way to adapt catwalk style to their daily lives. But in the last five years I witnessed a MAJOR change in men's fashion, and more importantly, in men's attitudes towards fashion! They are not afraid to try new things, they are playful, creative, and we definitely feel that they are having fun putting together their daily outfit, just like we women do. HURRAY!!! Finally ;-)
Style is not solely reserved to the gentlemen in touch with their feminine side, it is your right messieurs! Claim it. It is sheer pleasure for us to see you dress (and undress) and the fact that it's now giving you pleasure as well makes you even sexier to our eyes.

 So what has changed exactly? Once again, social media! Thank God for Tommy Ton or the Sartorialist (among others) who have shown the world how the smart men in Pitti (the world famous fashion trade show) dress. And it has started a "boule de neige" that exploded all over the collections, even on the high street brands.

In conclusion? Messieurs, faites vos jeux!

Photos via Tommy Ton & Eton.


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