> Creativity on budget: Monoprix!

It's not the first time I talk about it, but this concept is still successful years on: Havas have created for Monoprix a systematic packaging that is everything but boring! Watch the video for more and don't forget to read the labels next time you shop there ;-D

> Plastic is NOT Fantastic

It's that time of the year when we are almost always outdoors, in picnics, barbecues, parties... and the last thing we want is dishwashing! So what do we do? We use disposable plates and cups :-(
I am just saying that instead of plastic that lasts thousand of years in our environment, simply use paper... 
One thing i forgot to mention in the vlog: you can also use wooden cutlery instead of plastic as well.

Brands featured: Rana Salam

Disclaimer: All names and brands i feature in my vlog are my own favorites, when the post is sponsored, it will be mentioned.

> Unusual Gifts from Beirut with Love!

Here it comes! Tourism season! But what should you take back from Beirut other than the usual trio artisan-arak-nuts...? Follow me through the streets of Mar Mkhayel to discover the addresses mentioned in this vlog: Maria Halios MHD: https://www.mariahalios.com Mellow: https://www.facebook.com/MellowHomeCo... Plan Bey: https://www.facebook.com/PlanBEY/

> New Christmas Wrapping : Rooly Booly

Just a cute project I just finished for Rooly Booly, the new design of the wrapping papers:

Thank you Joe for the beautiful photos!

> Scotland & other stories...

My summer was intense, so intense I did not post anything, sorry 'bout that!
SO to apologize, here's a mix-mix-schuffle of tidbits and a wee look on the Highlands!

It all started with a quick weekend in Paris where the highlights were a beautiful exhibit at La Pinacotheque, to see Tamara de Lempicka, the amazing art deco colorist...

&... other stories, which opened a few months ago; a lesson in retail, style, display and design:

Shifting on to more art deco in Glascow now, at the GSA (Glascow Scool of Arts) where we had a guided tour of the Charles Rennie Mackintosh Building... Simply AMAZING.
Students are so lucky to live and learn in this space...
And we had a high tea at the Willow Tea Rooms, designed by Mackintosh as well. I simply love those Glascow fonts don't you?

And  as promised, a wee* look on the Highlands (Mull, Skye, Staffa, Tobermory, Oban, Inverary, the Lochs...) to finish and relish:

*Wee is the cutest little Scottish word, it actually means (and sounds!) "little".

Photos by myself and Ghassan Koteit. 

>New funky packaging!

I've been sharing art direction and print posts for quite a long time, so I thought why not show you some other stuff as well...
From time to time i am asked to create a new packaging for a product, and this I tell you is really fun work! Of course it should follow the brand guidelines and target but even when it's a casual chic brand like RJ you can have a blast!

Take this for example, it's the latest cylinder box we did for the swimwear collection:

Or this: It's the birthday lunch box of L'Atelier Art Lounge, which is a café and workshop that celebrates arts for all ages...

And last but not least, a project which has not yet seen the light, but I certainly hope it will one day, 'cause it's my favorite: The Champagne bottles of Point Bulles restaurant of chef Karim Haïdar...

Voilà! 

Now I know the three projects are very different, but do you recognize my touch in all three? 

Monoprix: Non au Junk Design!

I know I'm a bit late to post about this, but the thing is, Monoprix just re-opened in Beirut and I discovered these LIVE! I am absolutely and utterly and madly in love with these Packagings by Havas City agency...
Monoprix wanted to pay a tribute to Warhol and Pop Art as well and every Monoprix item has its perfect palette of colors, bold fonts and  the cutest little joke... I hope you understand french ;-)

(Last pic via mypackaging blog)

>new design: nikon bags

Under press right now: 2 new bags I designed for Nikon Leb. One is a lightweight recyclable yellow paper bag, and the other, inline with the I AM campaign, in more sophisticated materials.

>Aida's cookies... mmmm!

Very proud to have worked on Aida's cookie pack and logo.. They taste amazing btw, soon to a shop near you!