Sunday, May 29, 2011
Thursday, May 26, 2011
Seriously, not often we come across a well-thought of campaign in Lebanon:
>The billboards (will post a pict of those soon) look fresh and nice, good composition, the photos of JayJay are nicely taken and well-lit. In a jungle of ugly billboards and bad pictures this is definitely refreshing!!!
>The character and the TV ads : What can say about Fady? Well as Jessica Rabbit says: He makes me laugh!.. He depicts so well the Lebanese cliché! All his previous characters were a hit but this one is definitely my favorite. C'mon we all have an "ameurkaynayyyyyy" cousin, don't we?
So to sum it up, this is an ad to which every Lebanese relates, regardless which side of town they live in ;-) The production is well done, and the visual identity is neat too...
Bravo JayJay & Cornelli! Who's with me?
#update: look at the buzz on facebook in 30 minutes only:
#update 2: AND.. here's a pict of one of the billboards courtesy of Beirut Drive-By:
Tuesday, May 24, 2011
Well yes, I'm all over the media this week! Rest assured though: this doesn't happen often, I'm more of a low key "public" person ;-)
But if you'd like to know more about my work I'll be in PechaKucha Beirut Souks tonight 8pm, to talk about "my zelig path"... (?!)
And on MTV lebanon's Tahkik, Friday 10pm, to talk about the role of visual communication in Lebanese Franchise RECTANGLE JAUNE.
Sunday, May 15, 2011
Thursday, May 5, 2011
Wednesday, May 4, 2011
this is for you!