Tuesday, November 6, 2018

>JAUNE fall winter behind the scenes

You've been wondering what happened since the last time I was here? Well... Fall happened! And with it the busy schedules, winter campaigns, shop windows... But it gives me nice things to share, like what we shot for JAUNE
Aviation and jet travel was the theme and we were lucky to shoot in two great locations: MEA training center & conference center, as well as Cedar Jet.
Watch the full video for more:

Wednesday, September 26, 2018

> How TV Series Inspire Fashion & Street Style

In this vlog you'll discover that no matter in which time or era the series take place in, and no matter how scary or fictional, we are destined to dress like their characters...



More posts on the matter:

http://seenbymaya.blogspot.com/2012/08/thus-proving-my-point-fashion-goes.html

http://seenbymaya.blogspot.com/2012/08/downton-abbey-perfect-art-direction.html

http://seenbymaya.blogspot.com/2010/08/fashion-has-gone-mad-men.html

Tuesday, September 11, 2018

> Lebanese Men are Boooooring!

Why? Because they dress all the same! And they think their manhood is in danger if they try out some colors... Whereas on the contrary, what we search for in a guy is: individuality!!
Watch the video for more:


Tuesday, September 4, 2018

> My favorite AQUA spots around the world

A quick round up of the world's best places to dip your toes.. or not, 
as some of them are quite cold! But all are definitely BREATHTAKING!

Tuesday, August 28, 2018

> Art Direction Behind the Scenes

You always ask what I do for a living; well, I create moods and stories for publications, events, fashion editorials and video shoots. Here's the latest one I directed for Kerkor Jewelry inspired by the Far East. Press play and enjoy!



My earrings are by Elsa O
My necklace is by Rouge Pasteque

Tuesday, August 14, 2018

> My Favorite 2018 Series



If you check my archive you'll know that my favorite series last year were The Young Pope, Sherlock and Crazy Ex-Girlfriend. 
I have a whole new batch for you to binge-watch this summer. Check the video for more...

Tuesday, August 7, 2018

> Creativity on budget: Monoprix!

It's not the first time I talk about it, but this concept is still successful years on: Havas have created for Monoprix a systematic packaging that is everything but boring! Watch the video for more and don't forget to read the labels next time you shop there ;-D

Tuesday, July 31, 2018

> Scarf styles!

I wanted to name this post "Scarf Face" 
but Lea & Joe were going to kill me ;-DDDD

So why do my friends call me Madame Foulard? Because it's an essential in my wardrobe... Scarves can be tied in 101 ways and change your outfit from top to bottom. Watch the video to discover scarves... seen by maya ;-D


Tuesday, July 24, 2018

> Have you tried these Lebanese wines?

It's no secret I am a wine lover and have been so for many years, ever since I met Salim. There are more than 250 wine labels in Lebanon, more than 60 wineries, young passionate winemakers who are changing the scene, terroirs as varied as our people, 10 million bottles produced and 5 million exported and many gold medals, every year! 
Watch this video to discover a few of them, and different ways to drink them, like for example the "Rosé en Piscine":

 

Wines mentioned in this vlog:
http://atibaiawine.com
http://www.domainedestourelles.com
http://www.domainedebaal.com
http://chateauqanafar.com

Wednesday, July 18, 2018

> Marseille est une chanson!

With similar vibes to Beirut and a few other mediterranean metropoles, Marseille has nonetheless its own particular lifestyle... No wonder a lot of Lebanese feel at home there! Passing through for a couple of days before our journey to the Luberon, we've witnessed quite a dose of adventures ;-)
Watch for more...

Friday, July 13, 2018

> Plastic is NOT Fantastic



It's that time of the year when we are almost always outdoors, in picnics, barbecues, parties... and the last thing we want is dishwashing! So what do we do? We use disposable plates and cups :-(
I am just saying that instead of plastic that lasts thousand of years in our environment, simply use paper... 
One thing i forgot to mention in the vlog: you can also use wooden cutlery instead of plastic as well.

Brands featured: Rana Salam

Disclaimer: All names and brands i feature in my vlog are my own favorites, when the post is sponsored, it will be mentioned.

Tuesday, July 3, 2018

> Archi-Walk in Badaro

One of the sexiest aspects of Beirut is how it varies so much from one neighborhood to the other, and despite our barbaric destruction of old heritage, you might still fall in love on a hidden street corner...
Follow me with Naji Assi, Architect & Professor, to discover Badaro's little gems:


If you liked the video, you can use this map, prepared by the Arab Center for Architecture, to go on your own little walk ;-)



Tuesday, June 26, 2018

> Aperitivo tips: how to mix your perfect summer drink!

When June hits, Aperitivo becomes the highlight of the day: finding the perfect spot to meet with friends around the best spritz & cocktails!
To get the best mixology tips for my go-to drinks, I met with Souhad, Campari/Aperol Ambassador at The Malt Gallery. Watch the video for more: 

Wednesday, June 20, 2018

> Al Musiqa at the Paris Philharmonie

Music has always been at the heart of my life since the very beginning: as a toddler dancing with my dad to the sound of his vinyls, as a teenager fascinated by indie rock & new wave, and then as an inspiration for photo shoots, slogans, captions... I truly believe Music has saved the planet from going totally mad...till now ;-)
Let's celebrate it together with my review of the wonderful exhibition currently held at the Philharmonie de Paris.
Watch for more!

Tuesday, June 12, 2018

> Accessories that rock !



One question I'm often asked: "Where did you get that necklace?" 
I really never go over budget with my accessories, but i simply love a piece that tells a story.
Each time I find a piece that's bold, wherever that might be, even on a street stall, I buy it and wear it with a simple outfit so that it shines on its own... 

Watch the video to discover some of my favorites like Karma, Issorya, Elsa O and Riwaya...

Tuesday, June 5, 2018

> Lisbon Stories

Ever since I saw Lisbon Story by Wim Wenders I fell in love with this beautiful city! And each time I revisit, i find new places and spaces... Here are my favorite spots since I know a lot of you are choosing Portugal as a destination this summer!



As you see, we were lately for a JAUNE shooting so I'm happy to share part of the work here, done in Caparica:



Last but not least you can still win a trip to Lisbon with Jaune: Check out the details here.

Tuesday, May 29, 2018

> Unusual Gifts from Beirut with Love!



Here it comes! Tourism season! But what should you take back from Beirut other than the usual trio artisan-arak-nuts...? Follow me through the streets of Mar Mkhayel to discover the addresses mentioned in this vlog: Maria Halios MHD: https://www.mariahalios.com Mellow: https://www.facebook.com/MellowHomeCo... Plan Bey: https://www.facebook.com/PlanBEY/

Friday, May 25, 2018

Wednesday, December 20, 2017

> ALWAYS ROCK ON!

As part of my collaboration with Kerkor Jewelry and Imad Elkhoury this year, i worked on two projects:
The Spirit of Seasons launched at the Malt Gallery during Beirut Design Week, of which I will reveal to you a piece each month of the coming year...

And Rock On! Which was their annual Christmas celebration:
For this, inspired by Heavy Metal concerts and Rock festivals, we actually shot Elissar's hands many times with front and back lights;
front like a music stage and back to shine on the jewelry pieces... And we layered them altogether as you can see.

The best part of all this was the active participation of every guest in the event, from the youngest to the oldest, and from the most traditional to the craziest one (me?) (!) So cheers to the Lebanese people, you surely know how to party!!!

A post shared by Kerkor Jewelry (@kerkorjewelry) on

Thursday, October 26, 2017

Painting the Roofs of Paris in JAUNE !



Thrilled to share with you our latest work for JAUNE, the Lebanese Men's Style brand!

"Les Toits de Paris" campaign was done as a guerilla-shooting in Paris and would not have been possible without the flexibility of the small (but GREAT) team: Jonathan Caillat as main model & producer, Imad El Khoury as photographer & videographer, myself as art director & film director, backed up of course by the JAUNE style & production team represented by their manager Joe Daher who was so cool he did not even mind ironing the outfits ;-)
Hats off also to Daniel Baradie as well who always does wonders with our rushes...

I leave you with my favorite images from the lookbook:








If you like the clothes, they are available in all JAUNE shops!



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