Wednesday, July 18, 2018

> Marseille est une chanson!

With similar vibes to Beirut and a few other mediterranean metropoles, Marseille has nonetheless its own particular lifestyle... No wonder a lot of Lebanese feel at home there! Passing through for a couple of days before our journey to the Luberon, we've witnessed quite a dose of adventures ;-)
Watch for more...

Friday, July 13, 2018

> Plastic is NOT Fantastic

It's that time of the year when we are almost always outdoors, in picnics, barbecues, parties... and the last thing we want is dishwashing! So what do we do? We use disposable plates and cups :-(
I am just saying that instead of plastic that lasts thousand of years in our environment, simply use paper... 
One thing i forgot to mention in the vlog: you can also use wooden cutlery instead of plastic as well.

Brands featured: Rana Salam

Disclaimer: All names and brands i feature in my vlog are my own favorites, when the post is sponsored, it will be mentioned.

Tuesday, July 3, 2018

> Archi-Walk in Badaro

One of the sexiest aspects of Beirut is how it varies so much from one neighborhood to the other, and despite our barbaric destruction of old heritage, you might still fall in love on a hidden street corner...
Follow me with Naji Assi, Architect & Professor, to discover Badaro's little gems:

If you liked the video, you can use this map, prepared by the Arab Center for Architecture, to go on your own little walk ;-)

Tuesday, June 26, 2018

> Aperitivo tips: how to mix your perfect summer drink!

When June hits, Aperitivo becomes the highlight of the day: finding the perfect spot to meet with friends around the best spritz & cocktails!
To get the best mixology tips for my go-to drinks, I met with Souhad, Campari/Aperol Ambassador at The Malt Gallery. Watch the video for more: 

Wednesday, June 20, 2018

> Al Musiqa at the Paris Philharmonie

Music has always been at the heart of my life since the very beginning: as a toddler dancing with my dad to the sound of his vinyls, as a teenager fascinated by indie rock & new wave, and then as an inspiration for photo shoots, slogans, captions... I truly believe Music has saved the planet from going totally mad...till now ;-)
Let's celebrate it together with my review of the wonderful exhibition currently held at the Philharmonie de Paris.
Watch for more!

Tuesday, June 12, 2018

> Accessories that rock !

One question I'm often asked: "Where did you get that necklace?" 
I really never go over budget with my accessories, but i simply love a piece that tells a story.
Each time I find a piece that's bold, wherever that might be, even on a street stall, I buy it and wear it with a simple outfit so that it shines on its own... 

Watch the video to discover some of my favorites like Karma, Issorya, Elsa O and Riwaya...

Tuesday, June 5, 2018

> Lisbon Stories

Ever since I saw Lisbon Story by Wim Wenders I fell in love with this beautiful city! And each time I revisit, i find new places and spaces... Here are my favorite spots since I know a lot of you are choosing Portugal as a destination this summer!

As you see, we were lately for a JAUNE shooting so I'm happy to share part of the work here, done in Caparica:

Last but not least you can still win a trip to Lisbon with Jaune: Check out the details here.

Tuesday, May 29, 2018

> Unusual Gifts from Beirut with Love!

Here it comes! Tourism season! But what should you take back from Beirut other than the usual trio artisan-arak-nuts...? Follow me through the streets of Mar Mkhayel to discover the addresses mentioned in this vlog: Maria Halios MHD: Mellow: Plan Bey:

Friday, May 25, 2018

Wednesday, December 20, 2017


As part of my collaboration with Kerkor Jewelry and Imad Elkhoury this year, i worked on two projects:
The Spirit of Seasons launched at the Malt Gallery during Beirut Design Week, of which I will reveal to you a piece each month of the coming year...

And Rock On! Which was their annual Christmas celebration:
For this, inspired by Heavy Metal concerts and Rock festivals, we actually shot Elissar's hands many times with front and back lights;
front like a music stage and back to shine on the jewelry pieces... And we layered them altogether as you can see.

The best part of all this was the active participation of every guest in the event, from the youngest to the oldest, and from the most traditional to the craziest one (me?) (!) So cheers to the Lebanese people, you surely know how to party!!!

A post shared by Kerkor Jewelry (@kerkorjewelry) on

Thursday, October 26, 2017

Painting the Roofs of Paris in JAUNE !

Thrilled to share with you our latest work for JAUNE, the Lebanese Men's Style brand!

"Les Toits de Paris" campaign was done as a guerilla-shooting in Paris and would not have been possible without the flexibility of the small (but GREAT) team: Jonathan Caillat as main model & producer, Imad El Khoury as photographer & videographer, myself as art director & film director, backed up of course by the JAUNE style & production team represented by their manager Joe Daher who was so cool he did not even mind ironing the outfits ;-)
Hats off also to Daniel Baradie as well who always does wonders with our rushes...

I leave you with my favorite images from the lookbook:

If you like the clothes, they are available in all JAUNE shops!

Thursday, July 6, 2017

> Pool Beauty Essentials

Summer heat, beach parties, inflatable donuts (!)... here we are again!
As much as I love the SSF trinity (Sea, Sun, Fun not Sacred Saint Family;-), my skin though tanned, dries quickly, my hair looks awful with chlorine and mostly I can never put anything to enhance my look except waterproof mascara... Right? WRONG!
I had the chance to work on the latest issue of Samoa Tendances and now I'm the Pool Yodaaaaaa:

 Well yes Samoa have lots of pool friendly makeup and a huge palette of colors!

So here's what you do: 
1- You read the mag online here
2- You shop the looks online on Feel22 and you get them straight to your door in 24 hours
3- You get a super discount, simply by adding my code MAYAMETNIFEEL22 !

This Velvet Lips page above is actually my favorite; It really embodies what I always say about Art Direction: be it a huge conference, a fun event, or simply art direction on a photo shoot followed by a neatly designed page, if you're doing it right you get the same adrenaline rush...

Summer 17 Tendances marks our last collaboration this year with Samoa. You must have heard of the #Samoa40andFAB campaign, the blogger collabs, the fun online management with JoesBox... We really enjoyed this opportunity and look forward to new adventures.
Till then, stay cool while you're twisting' by the pool!

Monday, January 23, 2017

> The Young Pope & other delicacies

Forgive me Father for I have sinned, I lust after Jude Law in fabulous new series The Young Pope !

An excellent venture between Canal, HBO & Sky, The Young Pope, directed by my favorite "regista", Paolo Sorrentino of infamous "La Grande Bellezza" and "Youth", gathers an impressive cast of creme de la creme actors from France and Belgium (Cecile de France, Ludivine Sagnier) Italy (Silvio Orlando) the US (Diane Keaton, James Cromwell)...

 ...and Her Majesty's very own Jude Law, although he plays the  first American and youngest pope! He is so much into his role that you almost forget he ever was British! (Remember my guest post about Brits invading Hollywood?)

Now what would you expect this series to be? A mix of Moretti's Habemus Papam and House of cards? Well yes and no, or rather just a teeny weeny bit. The truth is that it is the most refreshing work I've seen in a movie or TV series in the past 5 years or more!
The amazing contradictory devilish-yet-pristine half-god-half-human played by Jude Law is so intense and palpable in just a silence, a look, or an unpredictable riposte; the various complex characters are divinely played as well and the writing of Sorrentino is simply top notch. Eye/Ear candy I tell you...

And did I mention the music is to die for?


Let's make this post a "café gourmand" now shall we?
I'll share two other must-see series, and I've really chosen for you ones that have only a few episodes ;-)

Now I do not have an accent fetish, don't worry, i am actually more of a sapiosexual, hence.. Season 4 of the amazing Sherlock, starring 
my other favorite Brit, Benedict Cumberbatch. Oh we did not define sapiosexual? Why, aroused by wit of course! Or should i say elementary? BBC One's finest :

Last but not least, the most ironic one of all: 
Crazy Ex-Girlfriend: a hilarious series about a hot shot lawyer from NYC who goes back to nowhere, i.e. West Covina CA, chasing after her long lost teenage boyfriend... With parody songs that put every insane situation into notes and lyrics, curvy Rachel Bloom will make you cry of laughter ;-)

So there you go! Now you know what to do if you don't want to stroll on the corniche or hit those white slopes...
Addiction risk, beware...

Wednesday, November 30, 2016

> Behind the scenes of #Samoa40andFAB

This campaign has been so overwhelming, and with so many highlights that I don't know where to start!!

Samoa Cosmetics has been on the Lebanese market for 40 years! 
I discovered it when i was a kid in my mom's vanity, and was always amused by the image of the samoa woman, confident and cheeky at the same time... Then the years passed and somehow it was always part of the scenery, but in a more demure way.
Therefore i was more than excited when Samoa reached out to me for the #Samoa40andFAB campaign!

So i unleashed my glitter and sparkles and had fun all the way!!
Creating the image of the campaign and the whole set of packaging...

Collaborating with Joe for the online strategy, we sent 40 countdown gifts with a daily personalized message to beauty and fashion bloggers across the country, and i loved playing Mr Darcy !

We also added a Style page to the Samoa Website, where you can check the latest trends and how to match them with your makeup:

And the official campaign launch happened at Memory Lane, where we had even more fun than our guests:

The next surprise is a blogger collab for the holiday season, but I will not reveal it now: keep following Samoa's insta and fb for more. Also, make sure to share your favorite product with the #Samoa40andFAB hashtag for a chance to win the fabulous collector box or even the FAB PARIS TRIP!!

Tuesday, October 18, 2016

> JAUNE Pop Memories FW 2016-17 campaign

Here it is!!! Our latest work for the JAUNE campaign!

With huge thanks to Chasper Sarott, who welcomed us in his unique flat. It was a pleasure to shoot between those exclusive artworks...

And a round of applause also for Tarek Chemaly who collaborated with us on many levels this season; his pop collages were the perfect setting for the fall winter collection:

You can check the full catalogue here, or simply let yourself immerse in our mood with this short clip:

Cheers to the dream team: Imad, Joe, Tania, Ghina, Bechara, Carole, Gheith, Daniel... and myself, creative director ;-)


Monday, October 3, 2016

> BERGERAC: a book, restaurant, a lifestyle...

As an art director, I rarely take book projects unless they really are different, and require more communication & art direction skills than actual editing and publishing expertise.
For example, a few years back I worked on a room service menu that looked like a ride through Beirut's street food spots.

And this year, I also took on an exciting project for Bergerac.

Now if you're a foodie, you probably know this little Sud-Ouest restaurant located in the heart of Achrafieh.
Serving mainly duck specialties and cuisine from the South West of France, Bergerac is more than a restaurant. It's a convivial place that you can enjoy with a laid back bunch of friends, and discover what they call the french paradox (yes french people don't get fat eating foie gras with wine! :)

And since we Beirutis need a lot of convincing to get out of our food patterns, I answered Marc's call and worked on the design of this cute menu-booklet, that is actually much more than that:
It is a full-fledge book that talks about the South-West region and traditions and why these appealed to Marc, how he met the Chef. The Chef's recipes and tips, along with a nutritionist explanation around the benefits of duck fat (yes!), a user-friendly wine guide, fun illustrations by Andrea Turvey whom I discovered from Jamie Oliver's magazine...

The project went beyond our initial ideas, and so, Antoine found it interesting and you can now get it from there as well!

But what i truly advise you to do, is go try Bergerac if you haven't already and don't miss their flamed canelé with rhum...
...Their hilarious karaoke mondays, and their friendly family who will make you feel home in no time!

Tuesday, September 20, 2016

/ˈblōbak/ by Ayman Baalbaki caught me by the throat

Despite the political and economical status quo, every night you can attend at least 10 happenings in Lebanon that can actually blow your mind, and it is this energy that I try to convey, the energy that keeps us going...

I was left breathless yesterday by Ayman Baalbaki's /ˈblōbak/ at Saleh Barakat Gallery and I cannot not keep it to myself.
Only two artists of our generation made me feel this way: Marwan Sahmarani, and Ayman.
Why? Personal impression that involves no one but me: they are the most sincere and the most genuine on canvas.
We do have lots of talent, but to me it either falls in brainy conceptualizations or into the decorative category. Again my own opinion, and that's why I don't share it a lot. But Sahmarani and Baalbaki put their guts in their work and that, is indeed priceless.

When you arrive to Ayman's "Beirut Concrete" wall in the oh-so-perfect space of Barakat's gallery, your jaw drops. Our own collective memory, our history and chronic turmoil are on that one wall, depicted simply with painted concrete blocks!

The exhibition explores the irony of the blowback theme in general, "denoting the unintended, harmful consequences—to friendly populations and military forces—when a given weapon is used beyond its purpose as intended by the party supplying it". And so every piece depicts one particular event in History, the 1983 explosion of the American Embassy in Beirut, the flag burning incident in Quetta, Mea's bombing in 1968, the 1559 resolution... Those events that were a boomerang to those who provoked them, and still causing ripples today. 

But really I'd rather say no more, because I want you to get off your seat today and go see for yourselves.


Saleh Barakat Gallery
Clemenceau, Justinian Street, where the old Masrah el Madina was.
Monday-Friday 12pm-7pm | Saturdays 12pm-7pm

Wednesday, August 10, 2016

> Why Titanium SIA sang only 1 hour in BYBLOS

SIA is a millennial artist: being an introvert, she still managed to reach massive stardom at 40, hidden behind her wigs! And contrary to most of you might think, yesterday's show was not a concert or a simple live gig! SIA's show was a LIVE ART PERFORMANCE with sensational actors and dancers on stage moving their EVERY MUSCLE, FACIAL EXPRESSION and EMOTION!

SIA was telling us, throughout this #NostalgicForThePresent one hour show, the universal story of our anxious generation, paranoid about our puppet masters, with our fear of rejection and our fear of commitment.. And when we finally find the one, how our relationships morph into monstrous connections.


Now the answer to your question: Because SIA knows how much we the viewers value our live streaming, our addiction to video and everything visual, instead of simply putting live cams to transmit what was happening on stage to the LED screens left and right, SHE ACTUALLY FILMED THE WHOLE SHOW PRIOR to the real one. This way, you can have many cameras, traveling smoothly, showing you every bit of Ryan Heffington's choreography, every move, every tear, so you DO NOT MISS anything. 
Now can you imagine how difficult it is to synchronize a one hour video art with everything happening on stage, right up to the nano second?
It is practically almost impossible for more than a few minutes. Artists do it in 3-4 minute chunks like Pet Shop Boys or Stromae at Byblos before, but what SIA, the amazing 14 years old Maddie Ziegler and their fellow artists have done here is PURE ART my friends, the kind that should be in Museums...

Last but not least, I think that SIA might have had prepared an "encore", but because we the Lebanese audience are so lazy, she did not understand that we really appreciate her... For God's sake, what happened to APPLAUDING? This is how you show your respect in a concert! Is it too much physical trouble? The nanny is not here to do it for you? Ok shouting is cool too, but applause is contagious and it should be, like SIA, UNSTOPPABLE!


Monday, July 25, 2016

> New ZARA F/W 2016 campaign directly inspired by painter J W Waterhouse

Browsing through my fav blogs, I started discovering images of the new ZARA lookbook for the coming fall:

Photographer Mario Sorrenti & Stylist Francesca Burns named it the "Disco Forest", but it seems to me this is much more a Victorian Forest coming right out of the paintings of John William Waterhouse (1849-1917), from the Pre-Raphaelite movement:

Here, look again:

Same palette, same poses, same mood...

Don't get me wrong, I love being inspired by paintings or literature for my work, just like Hockney, Warhol or Wilde,
in fact sometimes I am afraid the art direction is stronger than the collections I am displaying. But what puzzled me in this particular story is that they did not mention their inspiration anywhere, not in press releases, not in articles.. unless i did not find them?

I am aware that sometimes I go far in my settings, but I do love real inspiration and story telling that invites my viewers to go the extra mile, whether they actually do it or not.

My two favorite JW Waterhouse paintings: Boreas, Lamia & the Soldier

What about you? Were you ever confronted by the importance of package v/s content? Art direction v/s fashion collection? 


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