BIFEX 2015 Conference & Pop Culture GALA dinner

I can't believe it's been three weeks we finished BIFEX, the yearly conference of LFA, Lebanese Franchise Association!
As usual, my job was to create this year's conference branding, all the animations that passed on the screen, as well as all the prints.

Concerning the closing Gala, the theme was the "Lebanese Pop & TV Culture" of the seventies.
Tonight I will be on #BalaToulSire - Future TV to talk about it, as Zaven is also very interested by this theme and is actually publishing a book about the subject!

Here are a few pictures; first the preparations of the giant TV screen:

The hundreds of TVs in the Deco...

The old soda bottles with carnations, the "in" flower at the time:

Having a laugh on the vintage TV set:

The Diffa Ladies, totally in the theme ;-)

Pierette Katrib, the perfect MC

Souad el Achi " As3ada allahou masakom..."


Allo hayété... Pierette and Mr Majzoub:

 8eme Art performing Allo Hayété:

George Khabbaz paying a tribute to all the late stars...

Zaven & Rima Karaki with the 7up bottles ;-)

Chou batariytak? Vintage ads played by 8eme Art..

Yanasseeb dour w seeb... The real Lebanese Lottery Wheels!


After that, the awards started, and then we fired up the dance floor, in good LFA tradition...

Huge thanks to Mr Makdessi for the TL archives, IAA for the advertising archives, Rita Moussalem & her team who found solutions to produce all my ideas. Sultan Touma, Omar Youssef and all the Screen-Lighting-Audio-Video-Photo team, 8e Art for a wonderful performance, Bassam Abou Zeid, Rita & Jean Aoun, Joe Alam who made BIFEX a trending hashtag on social media this year...

We were about 50 people striving to make this event a success and it was even more. Thank you all!

Little update! Here's the sequence with Zaven!

> AGRAFE Conference Branding

I had the pleasure to work lately with the French Consulate in Beirut on the visual identity of their new geo-referencing app AGRAFE.

The project was launched by Mrs Cécile Longé, Consul General, as well as Mr Paoli the French Ambassador, in the in the beautiful premises of the Résidence des Pins.

Navleb created the app, I designed the logo, brochure, and all the branding in the following pictures, and printing + production was handled by the super helpful pressrilis.

As you can see, for the video presentation, we integrated a plasma screen in the giant flex banner behind Mrs Longé.

Another branding option for conferences containing more multimedia is a giant LED screen like this 14 x 4 m one we created for LFA's BIFEX last year, where you could insert the speaker's presentation, a live video cam and the twitter feed for example:

I love the work behind branding conferences because it could go from the smallest detail like a name tag to art directing the whole show, and I'm really grateful to the French Consulate for giving me this chance!

>LFA (Lebanese Franchise Association) new book & box design

Very proud to have worked on (and finished! ;-) ) the new LFA booklet with over than 180 members, with a double spread with all relevant info for each... A reference if you want to start a business in Lebanon and the region, or if you want to export Lebanese Creativity and become a Franchisee in any country of the world!

Join their Facebook page right here, and check their website for more...

Oh, and one more thing... GREAT NATIONS MAKE GREAT BRANDS!

> LFA booklet edition 2