> JAUNE Pop Memories FW 2016-17 campaign

Here it is!!! Our latest work for the JAUNE campaign!

With huge thanks to Chasper Sarott, who welcomed us in his unique flat. It was a pleasure to shoot between those exclusive artworks...

And a round of applause also for Tarek Chemaly who collaborated with us on many levels this season; his pop collages were the perfect setting for the fall winter collection:

You can check the full catalogue here, or simply let yourself immerse in our mood with this short clip:



Cheers to the dream team: Imad, Joe, Tania, Ghina, Bechara, Carole, Gheith, Daniel... and myself, creative director ;-)


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> BERGERAC: a book, restaurant, a lifestyle...

As an art director, I rarely take book projects unless they really are different, and require more communication & art direction skills than actual editing and publishing expertise.
For example, a few years back I worked on a room service menu that looked like a ride through Beirut's street food spots.

And this year, I also took on an exciting project for Bergerac.

Now if you're a foodie, you probably know this little Sud-Ouest restaurant located in the heart of Achrafieh.
Serving mainly duck specialties and cuisine from the South West of France, Bergerac is more than a restaurant. It's a convivial place that you can enjoy with a laid back bunch of friends, and discover what they call the french paradox (yes french people don't get fat eating foie gras with wine! :)

And since we Beirutis need a lot of convincing to get out of our food patterns, I answered Marc's call and worked on the design of this cute menu-booklet, that is actually much more than that:

It is a full-fledge book that talks about the South-West region and traditions and why these appealed to Marc, how he met the Chef. The Chef's recipes and tips, along with a nutritionist explanation around the benefits of duck fat (yes!), a user-friendly wine guide, fun illustrations by Andrea Turvey whom I discovered from Jamie Oliver's magazine...

The project went beyond our initial ideas, and so, Antoine found it interesting and you can now get it from there as well!

But what i truly advise you to do, is go try Bergerac if you haven't already and don't miss their flamed canelé with rhum...

...Their hilarious karaoke mondays, and their friendly family who will make you feel home in no time!