This frozen vegetable packaging was a project we worked on a few years ago, and the brief was "vintage, homemade, in a 1950's kitchen by aunt lily..."
Clearly the communication agency (?) did not get the same brief, or maybe perceived the brand as "fashionable and trendy cooking" because of our design??
Or maybe two or three years ago vintage was an emerging trend and now it is highly fashionable...
In any case, it is the first time someone else works on the communication of something we created from scratch and I actually like it! Does it look edible though?