Wednesday, November 30, 2016

> Behind the scenes of #Samoa40andFAB

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This campaign has been so overwhelming, and with so many highlights that I don't know where to start!! Samoa Cosmetics has bee...
Tuesday, October 18, 2016

> JAUNE Pop Memories FW 2016-17 campaign

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Here it is!!! Our latest work for the  JAUNE campaign! With huge thanks to Chasper Sarott, who welcomed us in his unique flat. It ...
Monday, October 3, 2016

> BERGERAC: a book, restaurant, a lifestyle...

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As an art director, I rarely take book projects unless they really are different, and require more communication & art direction skil...
Tuesday, September 20, 2016

/ˈblōbak/ by Ayman Baalbaki caught me by the throat

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  Despite the political and economical status quo, every night you can attend at least 10 happenings in Lebanon that can actually blow your...
Wednesday, August 10, 2016

> Why Titanium SIA sang only 1 hour in BYBLOS

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SIA is a millennial artist: being an introvert, she still managed to reach massive stardom at 40, hidden behind her wigs! And contrary to mo...
Monday, July 25, 2016

> New ZARA F/W 2016 campaign directly inspired by painter J W Waterhouse

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Browsing through my fav blogs, I started discovering images of the new ZARA  lookbook for the coming fall: Photographer Mario Sorrenti...
Monday, June 27, 2016

> Adios Lookbooks... Hello Fashion Videos!

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If like me you are a lover of all things pretty, even if you don't work in fashion, design or online marketing, you must have noticed th...
Monday, May 2, 2016

> Old is the New Gold!

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Some things simmer quietly here and there, with no particular connection, until one day they perfectly merge together into a blog post that ...
Thursday, April 21, 2016

> Subdued: Soon in Beirut!

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If you know Subdued , you'll be thrilled to find out it's opening in very few days in Beirut!!! And if you don't kno...